Boucheron makes watches, and jewelery, and licenses its marque for perfumes. The watch and jewelry making segments have existed for over 150 years. The first fragrance, "Boucheron," was launched in 1988. Over 22 men's and women's fragrances have been released. Since 2011 Boucheron fragrances have been created, produced and distributed under license by Interparfums.

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