The latest fragrance news,articles and stories from the perfume industry.
May 12th-May 18th.
KORAKOU, Cyprus. Before Cyprus gained fame as the mythical birthplace of the goddess of love Aphrodite nearly three millennia ago, Cyprus was known around the Mediterranean for its perfumes, scents that the mighty queens of Egypt coveted. What appears to have distinguished the Cypriot fragrances was the quality of the rich olive oil in which the ancient perfumers captured the musky scent of indigenous oak moss, citrusy bergamot and labdanum or rockrose. This was done through a distillation process using clay vases of exacting dimensions. “Perfume is the symbol of life,” said Maria Rosaria Belgiorno, a retired professor with Italy’s National Council for Research whose own archaeological digs on the east Mediterranean island 15 years ago unearthed the oldest perfumery of the Bronze Age.
Perfumes hide the smell of the dead and of decay. They, according to Belgiorno, have a “spiritual connection” to life.And that connection is one of the motivations behind a new perfume theme park nestled in Cyprus’ verdant Solea valley, which allows visitors to recreate those ancient perfumes in the traditional way, with replicas of the ancient clay distillers extracting the scents from the locally grown herbs over an open fire. Belgiorno says evidence to the popularity of Cyprus’ fragrances is found in a reference to a Cypriot perfume merchant inscribed on 4,000 year-old tablets found in the ancient Greek city of Thebes. That reference pre-dates the emergence of the deity Aphrodite, meaning Cyprus was famous for its perfumes before it gave birth to the ancients’ love goddess. The origins of perfume-making are believed to date back to 5,000 B.C. in ancient Mesopotamia, where archaeological digs in the early 20th century near the city of Mosul in modern-day Iraq turned up the first evidence of such activity.From there, perfume-making migrated to Anatolia and then to the Mediterranean and beyond, with perfumeries discovered in such diverse places as Sardinia and Slovakia.
It was a long journey to perfume’s modern spiritual home in France. For thousands of years, Cypriots — from the highest echelons of nobility to the average commoner — produced and used perfumes. The popularity of those fragrances carried through the ancient Egyptians to the Templars, medieval Venetian merchants and up to the present. Early on in the last century, famed French perfumer Francois Coty created the perfume Chypre — French for Cyprus — which is one of the seven main perfume groups and the only one that bears the name of a place. The Italian Research National Council, along with Belgiorno, has teamed up with the Lazarou family that runs a successful herbal business to build the park which rests on a parcel of the family’s farmland near the village of Korakou.
The park puts on display a range of working replicas including those from the earliest known perfumery in the Mesopotamian Tepe Gawra settlement, from the Minoan era on Crete — of Minotaur fame — and of course from Cyprus. Distillers hailing from different areas vary, but are identical in their simplicity and ingenuity. The herbs boil at the bottom with the steam rising to the domed top where it condenses into a liquid that flows through a bamboo reed into vases. The design has proven so successful that distillers identical to those found in Tepe Gawra are now producing rose water in Iran, said Belgiorno. Although the perfume park was inaugurated late last year and is still a work in progress, word is spreading. A group of University of Cyprus archaeology students led by the university’s archaeological research unit head Vasiliki Kassianidou visited the park for a hands-on demonstration on ancient distillation techniques. Even a new luxury hotel in Cyprus’ southern coastal resort town of Limassol will encourage guests to visit the park for a unique experience. “We wanted to show future generations how their ancestors produced fragrances and used herbs for food as well as for medicine,” said Yiannoula Lazarou, on whose property the park is built.
That is a spiritual connection to life, too.
Pune, India, May 13, 2019 (GLOBE NEWSWIRE) According to the report found on Wise Guy Reports (WGR), the global perfume and fragrances market is launching ahead at an exhilarated pace, with analysts expecting it to reach the valuation of USD 64.6 billion by 2023. The report also adds that the market is expected to grow at a significant rate of 6% during the forecast period (2017-2023).
Personal Grooming Becomes Priority, Supports Market Growth.
Perfumes have seamlessly become a huge part of day-to-day personal care, reflecting the growing popularity of personal grooming. Rising urban population along with the elevated living standards among middle-class income groups in the emerging countries like India, China, Thailand, Brazil, Argentina and Vietnam has helped to expand the market size to a large extent. Apart from this, the hike in the demand for exotic and floral scents, especially from the young and teenage consumers will push the market to greater heights in the years ahead.
A Hike in the Working Women Population to Benefit the Global Market.
Growing disposable income levels of general population in developing countries such as India, Thailand, China, and Indonesia has led to high spending on personal care products aimed at improving health and hygiene. In addition, the surging number of working women coupled with the rising awareness regarding cosmetic products has augmented the demand for personal grooming products like perfumes and fragrances.
Aromatherapy to be the Toast of the Hour.
Growth in the spending on attractive packaging, in addition to advertisement as well as promotional activity by FMCG companies like Unilever and P&G is striving to raise the market visibility of fragrance products in the coming years. Fragrance products find widespread applications in candles, sprays, gels, and intense sticks in household, which will most likely open new avenues for the perfume and fragrances market in the long run. On top of that, the growing preference for aromatherapy among a large number of consumers will definitely expand the market size during the conjectured time frame.
Eau de Parfum Surges at a Lucrative Rate.
Among the types of perfumes and fragrances, the Eau de Parfum segment is set to lead the global market and is bound to reach the valuation of USD 33.49 billion by 2023. Moreover, it will be moving ahead at a CAGR of 6.33% in terms of value. Following this, the Eau de Toilette segment comes a close second with the projected CAGR expected to be 6.16% and the estimated value of USD 20.02 billion by 2023.
Demand for Natural Ingredients Surpasses that of Synthetic Ingredients.
Owing to the growing demand for better quality products among consumers, the segment of natural ingredients will experience more demand as compared to its synthetic counterpart.
Women beat Men as the Larger Consumer Base in the Global Market.
Among the consumer groups, i.e., women and men, the women segment leads the pack in the global perfume and fragrance market with the estimations of it reaching roughly USD 37.24 billion by 2023. Further, the segment can generate revenue at a CAGR of 5.67% during the forecast period. On the other hand, the men segment is set to land at a value of USD 23.85 billion by 2023.
Store-based Distribution Channel Clinches the Top Position.
The store-based distribution channel includes brand outlets, supermarkets and hypermarkets, direct selling, unorganized retail and drug stores, which are the primary way of selling perfumes and fragrances in developing countries like India, Thailand, and Japan among others.
Europe takes over as the supreme region in the global market.
In 2017, the Europe region controlled about 35.98% share of the global perfume and fragrances market. It is also predicted that the region will retain its leading position throughout the assessment period on account of the growth of luxury brands and the prevalence of a high-end lifestyle.
Asia Pacific zooms ahead at the fastest growth rate.
The report identifies Asia Pacific as the fastest growing regional market in the perfume and fragrances market, all set to register a robust CAGR of 6.20% in the next few years. The region is witnessing a rapid increase in the middle-income population characterized by growing disposable income as well as rising urbanization in developing countries like India, Japan, Thailand, and China. These factors are bound to fuel the sales of perfumes and fragrances in the forthcoming years. Additionally, perfumes and fragrances are undergoing constant innovation in the region, courtesy the marketing strategy of the numerous manufacturers operating in the region. Without a doubt, the sales of perfumes and fragrances are poised to accelerate in the region very soon.
At present, the companies leading the global perfume and fragrance market include Shiseido (Japan), Ajmal Perfume (U.A.E.), Abdulsamad Al Qurashi (Saudi Arabia), Chanel (France), Estee Lauder (U.S.), Avon (U.S.), AlQuraishi Fragrances (Kuwait), Royal Beauty Group Co.(Kuwait), Vivenza (Kuwait), Reehat Al Atoor (Bahrain), Atyab Al Marshoud (Kuwait), Rasasi Perfumes Industry LLC (U.A.E.), Arabian Oud (Saudi Arabia), Swiss Arabian Perfume Grp (U.A.E.), IFF (U.S.), Al Shaya (Kuwait), Asghar Ali Co. W.L.L.(Bahrain), Elizabeth Arden Inc. (U.S.), Loreal (France), and others.
May 2019 - ITC’s Engage On recently launched a range that consists of 2-in-1 perfume spray, combining two fragrances in one perfume pack. This will allow the consumers to make a switch between different fragrances for any occasion and at any time they want.
Dallas,Texas May14th,2019(WFAA DALLAS). Chinatown in New York City is perhaps the most famous place for fake designer goods. A stroll down Canal Street leads to knockoff purses, wallets, perfumes and watches. But those same things are being sold in North Texas. And Dora Lowe learned that the hard way.
“You know, just because it’s a good bargain doesn’t mean you’re getting a good deal,” the Dallas resident said. Lowe was shopping in a beauty supply store in Dallas and spotted her favorite fragrance. The store was selling Jimmy Choo perfume for about half what she normally buys it for at Dillard’s. She inspected the box. Nothing looked suspicious, so she bought two and the next day, she regretted the purchase. “When I put it on, I started to sneeze, and I was like, 'Oh I got an allergy.' I thought maybe it was the weather,” she said. “But it smelled really different. It had a metallic-like smell.” The bottle quickly began to look corroded. She knew the fragrance was a phony. “It was identical on the outside, but that’s not what you get on the inside,” she said. From perfume to prescriptions to purses, counterfeit items are everywhere, especially online. The Better Business Bureau released a study Tuesday calling counterfeiting a global epidemic. According to the International Trade Administration, in 2016, counterfeiting cost the U.S. economy between $200 and $250 billion.
It’s difficult to prove just how widespread the problem is because consumers don’t always report falling victim to a counterfeiting scam, and many people are actually searching for knockoffs Instagrammers and bloggers often point their followers to sites where they can purchase the most authentic-looking fakes, which they call "dupes." But who is hurt by the purchase of a bogus Dallas Cowboys jersey or a fake Michael Kors bag? Lots of people, according to Cynthia Manning, a special agent with Homeland Security Investigations. “It is definitely not a victimless crime,” she said. “You don’t know if you’re enabling child labor. You don’t know if it’s going to fund a criminal organization.” “We’ve actually uncovered these things being produced in small towns in countries that are impoverished. They’re not making any money. They’re making cents a day,” she said. “I can’t see how wearing something fashionable is worth a child being put in that situation,” she said. “Or I can’t see how funding terrorism is worth me looking good for a little while.” While you don’t know who is profiting from your purchase or who produced it, you also don’t know what they put in it, Manning said. “When the counterfeiters are making the products, the goal is to make the product look as similar as possible to the original,” Manning said, “and they don’t care what they put in it.” In the cases of perfume, “unfortunately they’re using cat urine to achieve the color and urine from other animals," she said. Manning and Raul Orona, with U.S Customs and Border Protection, said it’s important for shoppers to keep price in mind. If something is cheap, quality is likely compromised, they said.
“If you’re ordering handbags made in France, they shouldn’t be coming from Asia,” Orona said.